This next piece I did at work was inspired a recent meeting that we had for our Social Media team (that’s me!).
As with all meetings, this one was about what you could expect. Just going over some general stuff and then onto the objectives that our bosses wanted to get at. But what I thought was interesting in this meeting was the fact that I learned that apparently the majority of Shiftgig’s community members are actually female.
This was completely unexpected news for me at least. Last I checked the numbers were hitting at a solid mid-60% range of females to a mid-30% range of males. So long story, short I realized that I had to alter my comedic style posts to be something that relates to a female audience better.
And that’s how I came up with this article.